This is the match.com campaign I've been working on.
The target audience is called "Overworked Young Adults"
Key insight: Heavy workload makes target audience give up on dating
Creative Concept: Small breaks
This print ad is about the coffee break target audience might take during the day
This print ad focuses on the break target audience spend on waiting for their trains to arrive
This one focuses on the meal break
This one is to show the break time target audience might have when they are waiting for their carryout food to be ready
Print ad in reality: subway station
display ads
Display ad 2
Out of Home tactic: the idea is to apply digital screens at bus stops so that two people at two different cities can have a random conversation. Creates word-of-mouth advertising and might generate social media content.
